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Research papers

Performers and partners

This paper explores the role of video in ethnographic U.S. market research. We suggest that video is the fantasy du jour for marketers and the question we pose is why? What has made videotape so appealing and so seductive? The belief in video's...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Rita Denny, Patricia L. Sunderland
November 10, 2002
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Citation

Denny and Sunderland (2002a, November 10). Performers and partners. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/performers-and-partners


Research papers

Consuming values

The paper focuses on the shifting relationship between consumers and objects of consumption. It suggests that postmodern consumption in which experiential consumption is foregrounded forces us to rethink boundaries between researchers clients and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Rita Denny
September 1, 1999
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Citation

Denny, R. (1999a, September 01). Consuming values . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consuming-values-


Research papers

Inspiring details

This paper starts with a discussion of the overlapping domains of anthropological study and market research, pointing out the fundamental role culture plays in shaping brands. It then explores the uses of anthropological theory and ethnographic...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Author: Rita Denny
Company: The B/R/S Group, Inc.
December 1, 1995
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Citation

Denny, R. (1995a, December 01). Inspiring details. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inspiring-details